Blake Shelton has news for fans: he’s officially a “fashion designer.” The country singer-songwriter launched a brand new clothing line with Lands’ End called When You Know.
The line is available now, and in a spot shared via Adweek, Shelton describes the collection as “fashion for people who want to look good and feel good no matter where they are or what they’re doing. “.
He also pokes fun at himself as a guy who wears “pretty much the same thing every day,” but, as Shelton says in the spot, that’s what the new clothing line is all about.
“We wanted to make clothes that you’ll want to wear over and over and over again,” he says.
Shelton goes on to say that the line is perfect for “all shapes and sizes” and is comfortable for “working, lounging and just enjoying life”.
The Shelton line offers men’s clothing, including flannel shirts, denim jeans and jackets, sweaters and more, but it also extends to women’s clothing, children’s clothing, homeware, accessories and shoes. Matt Tainor, senior vice president of creative and brand marketing for Lands’ End, told Adweek that Shelton was a “natural fit” for the apparel company.
“When you look at the pieces in the collection, it’s the perfect blend of versatile and stylish Lands’ End silhouettes outfitted with designs inspired by what Blake holds dear, whether it’s a guitar throw six-string or a graphic tee. with his dog, Betty,” he shares.
The new clothing collection isn’t Shelton’s first foray into the fashion industry, as he previously released a collection with Macy’s. Other stars who got involved in the fashion industry include Carrie Underwood, Thomas Rhett, Dierks Bentley and many more.
The project adds to the singer’s already extensive lineup of ventures, which also includes his work as a coach on NBC. The voice.
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