Maluma once again caused a stir, this time not because of his musical prowess, but because he walked the catwalks to show the world his own clothing collection, in alliance with the Gef brand. At the end of July, the artist presented maluma x gf the art of dreams More colorful clothes have already arrived in Costa Rica during the Colombiamoda event.
This August 4, Miss Grand Brenda Munoz, plus-size model Alexandra Foreo and journalists Lucia Frey and Catherine Zuniga were some of the guests at the Geff launch at Multiplaza Escazu, where they met and modeled the pieces.
The collection has several important aspects, including the fact that it is inspired by the trend. Genders (genderless clothing), which means that all the pieces can be used by anyone without stopping to think if they are for men or women. In the offer, jeans, jackets and casual clothes, such as where to jog, hoodies, T-shirts, among others. There are also accessories like hats.
Another aspect that stands out is that the pieces have been made with sustainable processes: the cotton is sustainable and biodegradable dyes have been used for the denim fabrics. In addition, up to 40% water was saved during the laundry process, a notable point in the fashion industry that wants to have less impact on the environment.
In addition to being an inclusive and sustainable proposal, a percentage of the sales of the collection will go to the El Arte de los Suenos Foundation, an initiative of Maluma with his sister Manuela Londoo. The aim of the organization is to inspire young people to dream, to encourage them through song, dance, composition and the creative arts.
“This collection is an expression of the many feelings, dreams, tastes and styles that Geff and I share. Throughout this process, we are encouraged to meet and discuss fashion, trends and struggles in the form of inclusion, solidarity, music, color, youth and optimism. We have the possibility of agreeing. We hope that the aspects that will be taken care of in this collection and received with the same joy and love with which we created it,” the artist said during the presentation.
In the country, the parts are already available in the GEF stores of Multiplaza Escazu, Multiplaza del Este, Lincoln Plaza and Oxigeno.
We share the podium at Colombiamoda and taste Costa Rica.