A GLOBAL lingerie and swimwear brand will launch its first pop-up store showcasing its clothing collection in Chester.
Pour Moi is expanding its physical locations as the brand opens its pop-up store in the heart of the city today (Friday, November 11). The brand’s sales in Chester were up 143% year-on-year and 98% last November. In addition to the clothing collection, the boutique will also offer a selection of nightwear, sportswear and accessories (hats, scarves, socks and slippers).
The clothing range will include wardrobe basics, statement pieces and party wear for the holiday season. Highlights from the pop-up store’s collection include Pour Moi’s best-selling Bella Slinky dress, the Wild Leopard Jumper (as recently seen at the Lorraine show) and the much-loved Alexa Jeans, all available in sizes 10-18 There’s something for everyone, no matter your size or shape, ensuring you feel your most fabulous.
The Pour Moi pop-up store will focus on street shopping enthusiasts and Pour Moi fans who are attracted to fabulous designs at affordable prices. It will also provide customers with a positive and memorable experience by building brand loyalty and educating customers with the product offering.
Pour Moi will also welcome its first 20 customers to the pop-up store on Friday with a free Pour Moi gift.