Waco Women’s Designer Clothing Shop Launches Updated Online Shopping Experience

The Waco, Texas-based women’s designer clothing store announces the launch of an improved website for a streamlined shopping experience.

Waco, Texas – February 25, 2022 – With the start of the new year, Waco’s longtime designer clothing store, Prefontaine, announces its updated, redesigned and upgraded website for a streamlined online shopping experience. Since 2004, Prefontaine has been a trendsetter among Central Texas designer clothing boutiques, offering both classic and on-trend options from some of the most in-demand American and international designers. While the store specializes in women’s designer clothing collection, Prefontaine also offers a selection of men’s clothing, children’s clothing, handbags, accessories, fine jewelry, beauty and home products, all available at purchase at their Waco store or through the new website. .

The updated Prefontaine website features a complete user experience (UX) overhaul with friendly categories for easy navigation, detailed descriptions for each product, and a simpler checkout experience. An improved algorithm impressively selects similar products and recommends accompanying items to shoppers before they checkout, mimicking the offline shopping experience at the Waco store, where consultants help customers put together coordinated and sophisticated looks.

Re-engineered User Interface (UI) design includes advanced image file compression management and optimization, resulting in faster loading speed on every page of the site, facilitating an improved shopping experience on desktop and mobile. Additional user interface changes include an updated structure and internal linking system, making the site more searchable, better optimized for search engines, and convenient for the end user.

Raising everyday life in Préfontaine:

Prefontaine offers a variety of fashion-forward names in designer clothing for children, men and women, as well as a selection of handbags, accessories, fine jewelry, home accessories and beauty products. clean. This hand-selected collection is well-edited with the needs and lifestyle of the sophisticated, worldly woman in mind, from a customer service-oriented team that values ​​subtle, classic styling while touching on the trends to create unique looks that make customers feel current, polished and relevant.

The store features the most sought-after designer brands from around the world, including Zimmermann, Mother Denim, Ulla Johnson, Xirena, Pedro Garcia and many more. Their women’s designer clothing categories include denim, blouses, skirts, dresses, rompers, outerwear, and loungewear. Although Prefontaine offers a selection of beautiful cocktail dresses, many of which are silk and adorned with special embellishments, they are not routinely worn for special events or formal evening wear. For menswear, the store continues to supply designer denims and casual button-up shirts in Italian fabrics; For kids, the store offers dresses, pants, shirts, pajamas and sleepwear from kid-darling designer Pink Chicken in sizes for babies from three months to 12 years old. New styles are added throughout the year as designers release their seasonal collections.

From Founder and CEO, Revekah Echols:

Regarding the momentous launch of the updated website experience, Founder and CEO Revekah Echols said, “After 18 years of serving our customers in our physical location, we are thrilled to bring our perspective on the fashion and lifestyle to a wider audience. . We sincerely hope and believe that people around the world will be interested in our edition, our designers and our style. We’re excited to help everywhere bring luxury to everyday life.

About Revekah Echols:

Known for her sharp editing and great taste, Revekah has established herself as a top stylist and tastemaker in Waco. An advocate for bringing modern fashion to the heart of Texas, she has spent nearly two decades as a prominent innovator and business leader in the community. A wife and mother of two, she aims to keep the pulse on popular styles for women, men and kids, balancing trend awareness with understated, timeless elegance. Revekah trains its team to meet the individual needs of each client, to help everyone achieve their ideal figure.

Meeting the women’s designer clothing needs of residents of Waco and beyond:

Prefontaine is conveniently located at the corner of Lake Air Drive and North Valley Mills Drive, in the heart of downtown Waco. They are open to serve customers face-to-face Monday through Saturday.

To maximize convenience and ease of shopping for online customers, Prefontaine continues to offer flat rate shipping within the United States and free shipping on orders over $200. Customers also get free shipping in Waco, TX and free in-store pickup. Full refunds are available for online returns made within 7 days of receipt. For customers who cannot return the item to the store, Prefontaine accepts returns via all traceable carriers. With the new website design, Prefontaine customers can initiate an item return online.

About Prefontaine:

Prefontaine is a Waco, Texas-based women’s designer clothing store that serves customers in Central Texas and around the world looking for sought-after designer names. The store offers an easy online shopping experience, flat rate or free shipping options, and a limited return policy. Founded by Revekah Echols in 2004, Prefontaine aims to help every customer bring luxury to their everyday attire. Conveniently located near the intersection of Valley Mills Drive and Lake Air Drive.

Additional information can be found by visiting https://prefontaineshop.com/ or by calling (254) 741-9794.

Media Contact
Company Name: Prefontaine
Contact: Revekah Echols
E-mail: Send an email
Town: waco
State: Texas
The country: United States
Website: https://prefontaineshop.com/